CSU Welcome Week Design
Let’s Vibe with Sustainability
Timeline
3 Months
Role
Graphic Designer
Role
Concept Creation, Responsive Print and Web Designs, Colour Correction, Mockup
Team members
2 Designers,
Marketing Coordinator
Social Media Director
Photographer
Context
Each year, the Concordia Student Union hosts “Welcome Week,” offering free events to kickstart the year. For this project, we created a vibrant, sustainable theme to attract students. Using a palette of yellow, orange, blue, pink, maroon, and green, we edited objects in each design to match the scheme, with a touch of greenery to emphasize sustainability.
The Problem & Solution
Balancing Consistency and Uniqueness Across Media
The challenging part of this project was to find a layout that would adapt to any medium while keeping its consistency between each event. However it was important that each would keep their own uniqueness. The solution was to have repeated elements on a clean layout that would be informative and fun.